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FTI Journal | Critical Thinking at the Critical Time

Critical Reforms in Africa Paint a Bright Picture for Investors

Critical Reforms in Africa Paint a Bright Picture for Investors

The outlook for investment activity across Africa is looking very promising, particularly in Eastern Africa and Sub-Saharan Africa — and the outlook has improved significantly for North Africa, according to an annual survey of informed opinion leaders on Africa by FTI Consulting.

Nearly three-quarters of respondents to the FTI annual survey indicated they believed overall investment in the continent would increase over the next 12 months. As well, 85% of respondents said they were positive in their general outlook for investment activity in Africa over the next 12 months. For East Africa, 90% of respondents said they were positive, while 80% said they were positive about Sub-Saharan Africa. For North Africa, the percentage of those saying they were positive doubled over the past 12 months to 66%. 

These numbers reflect the successes that countries such as Rwanda, Kenya, Mauritius, South Africa and Morocco have had in marketing themselves to international investors. For example, two-thirds of respondents said Rwanda was “particularly good” at marketing itself and providing relevant information to investors. Some 64% made a similar judgment about Kenya — a jump of 21 percentage points over 2016. Mauritius and South Africa scored about the same as last year, at 50% each, while Morocco more than doubled its polling, at 41%. 

“Rwanda is an excellent example of how an African country’s government can work to attract international investment,” says Joel Kibazo, Managing Director at FTI Consulting. The country rose three places in the World Bank’s Doing Business rankings, with notable improvements in the ability to start a business, register a property, trade across borders and enforce contracts. It’s attracted investment from China and Australia, as well as from other countries within Africa. Alongside Kenya, it is becoming a technology hub in the region. 

Learn by Example

The new survey highlights what other African countries could learn from these successes to help attract more foreign and regional investment, to help boost their economies. The survey shows that opinion leaders believe there is significant opportunity in the region — 21% said business opportunities in Africa are “essential to strategic growth.” An additional 60% said the international business community view business opportunities in the continent as “important but risky.” 

“Business leaders need to be able to work with African and international political leaders to help the continent continue to blossom,” says Kibazo. “There is so much incredible potential in Africa at the moment, and we are beginning to see this kind of collaboration between business and government bear fruit in key markets.”

Respondents to the survey indicated that one area for potential improvement is collaboration between business leaders and governmental bodies. A very high 94% of the informed opinion leaders on Africa who responded to this survey agreed that the private sector should be more involved in designing programs intended to increase intra-regional trade. As well, 96% said business leaders should be personally more involved in public discussions on issues that relate to investing in Africa. This is because the respondents — 82% — viewed African business leaders as particularly effective at encouraging the right sort of investment into Africa, to boost the economy and benefit to society. International business leaders ranked second with 56% and international investors, third with 53%. 

fti journal - encouraging investment in africa 2017

PPPs on the Menu

One area of potential collaboration between the public and private sectors is Public-Private Partnerships. These agreements between governments and private sector organizations have helped finance power, transport, sanitization and water projects across Africa. In the survey, 81% are expecting an increase in these over the next 12 months — up from 67% last year. Nearly nine out of 10 respondents said they believed the availability of more public-private partnerships would encourage investment into Africa. As well, 68% indicated that these were particularly important for the leaders of African countries to concentrate on.

Regulatory consistency across the African continent was also a significant request of respondents, with 70% saying they believed that this was important for African leaders to concentrate on. Some 73% said the lack of regulatory consistency is one of the main barriers to intra-African trade. This area is a particular problem, with 94% agreeing that local laws and regulations on investors, businesses and their operations are a source of tension.

“Regulatory reform is a key area where Africa’s political leadership can make a real difference,” says Kibazo. “Having the right regulations in place can stimulate the domestic economy and drive real GDP growth through both intra-regional and foreign direct investment. Good regulations can also help domestic enterprises get off the ground.”

Capital Market Optimism

Poor regulation is also hampering the development of the capital markets in many countries — 87% of respondents said this could significantly impact the performance of capital markets in Africa. Some 83% cited political instability as potentially having a significant impact on the capital markets, while 63% cited poor financial structures.

fti journal - improving capital markets in africa

However, there is also cause for optimism. Since 2012, there have been 450 African equity capital market transactions, raising a total of $44.9 billion, up 8% in terms of capital raised over the previous five-year period. “Last year was a difficult once for African capital markets due to global factors such as the US elections and Brexit,” says Kibazo. “But we expect the growth and deepening of the capital markets in Africa to continue over the next five years as governments implement further reforms.”

Indeed, seven out of ten respondents said they believed there would be more newly issued shares for expanding business operations over the next 12 months, up 20 percentage points from last year. Corporate finance will also increase, with 61% predicting more M&A over the coming year, up from 55% in 2016.

Infrastructure Funding Needed

Improving the infrastructure was also a crucial theme, with 86% of respondents saying this was particularly important for African leaders to focus on. There is already considerable optimism in this area, with 87% of those who responded to the survey saying they believed there would be an increase in investment in next generation communications infrastructure, including fiber and broadband. Some 82% believe investment in more traditional infrastructure will increase as well.

“Closer collaboration between business and government leaders to help achieve regulatory reform, capital markets reform and infrastructure investment are all key elements that Africa needs to rise to the next level,” says Kibazo. “Some countries are already blazing the trail.”

Published June 2017

© Copyright 2017. The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulting, Inc., its management, its subsidiaries, its affiliates, or its other professionals.

About The Authors

Joel Kibazo
Managing Director
Strategic Communications
FTI Consulting

Max Gebhardt
Managing Director, Head of Strategic Communications, South Africa
Strategic Communications
FTI Consulting

Dan Healy
Head of Research
Strategy Consulting & Research
FTI Consulting

James Doherty
Managing Director
Strategic Communications
FTI Consulting

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The views expressed in this article(s) are those of the author and not necessarily those of FTI Consulting, Inc., or its professionals.
©Copyright, FTI Consulting, Inc., 2012. All rights reserved.