FTI Journal
FTI Journal | Critical Thinking at the Critical Time
 

To Buy Online or In-Store? That is the Question

Retail

Today’s shoppers hold the upper hand. They demand the unique benefits of shopping online as well as in-store when deciding when and how to buy. Wise retailers who incorporate the benefits of both into an omnichannel strategy stand the best chance of landing the sale.

Retailers know full well there’s no magic formula for converting today’s empowered shopper into a purchaser. Whether it’s in-store or online, shoppers hold the upper hand. They expect the distinct benefits of both in-store and online options when making the decision where and when to buy. Retailers who incorporate the benefits of both options into an omnichannel strategy stand the best chance of potentially closing the sale.

Just what are those benefits? They’re revealed in the infographic below, which is based on data drawn from FTI Consulting’s 2016 Retail Outlook Report. The report, a survey among a sample of 1,500 adults in the U.S., looks at a number of shopping habits and preferences across key demographic groups and income ranges.

Retail Outlook Infographic

 

Published June 2016

© Copyright 2016. The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulting, Inc., its management, its subsidiaries, its affiliates, or its other professionals.

About The Author


Christa Hart
Christa.Hart@fticonsulting.com
Senior Managing Director
Retail & Consumer Products Practice
Business Transformation
FTI Consulting

Share This

Related Articles

Latest Articles

  • Stay Protected While Connected: Wi-Fi Safety
    Stay Protected While Connected: Wi-Fi Safety
    Think your Wi-Fi connection is secure? Think again. Whether at home or in public, the connection may leave a window open for nefarious actors to climb inside your digital life. In the third of four articles for National Cybersecurity Awareness Month (October), FTI’s cybersecurity team presents essential best practices for protecting your wireless connection.
  • Secure Your Data by Tightening Your Weakest Links
    Secure Your Data by Tightening Your Weakest Links
    The old adage “you’re only as strong as your weakest link” is spot-on when it comes to safeguarding your computer systems from cyber attack. In the second of four articles for National Cybersecurity Awareness Month (October), FTI Cybersecurity presents essential best practices for fortifying basic barriers that secure your most sensitive data.
  • Keep Your Phone Close — And Your Data Closer
    Keep Your Phone Close — And Your Data Closer
    With employees depending heavily on their mobile devices to accomplish business goals, the need to keep those devices secure is imperative. Here, in the first of four articles for National Cybersecurity Awareness Month (October), FTI Cybersecurity presents best practices for securing your mobile device.

Related Articles

Latest Articles

  • Stay Protected While Connected: Wi-Fi Safety
    Stay Protected While Connected: Wi-Fi Safety
    Think your Wi-Fi connection is secure? Think again. Whether at home or in public, the connection may leave a window open for nefarious actors to climb inside your digital life. In the third of four articles for National Cybersecurity Awareness Month (October), FTI’s cybersecurity team presents essential best practices for protecting your wireless connection.
  • Secure Your Data by Tightening Your Weakest Links
    Secure Your Data by Tightening Your Weakest Links
    The old adage “you’re only as strong as your weakest link” is spot-on when it comes to safeguarding your computer systems from cyber attack. In the second of four articles for National Cybersecurity Awareness Month (October), FTI Cybersecurity presents essential best practices for fortifying basic barriers that secure your most sensitive data.
  • Keep Your Phone Close — And Your Data Closer
    Keep Your Phone Close — And Your Data Closer
    With employees depending heavily on their mobile devices to accomplish business goals, the need to keep those devices secure is imperative. Here, in the first of four articles for National Cybersecurity Awareness Month (October), FTI Cybersecurity presents best practices for securing your mobile device.
It looks like you're enjoying this article. If you'd like to receive email updates from the FTI Journal, please consider subscribing.
No Thanks Subscribe Now
The views expressed in this article(s) are those of the author and not necessarily those of FTI Consulting, Inc., or its professionals.
©Copyright, FTI Consulting, Inc., 2012. All rights reserved.

http://ftijournal.com/article/to-buy-online-or-in-store-that-is-the-question